In brief
Trump Media & Technology Group has unveiled a paid service that will deliver its most influential posts—starting with President Trump’s—to institutional traders in milliseconds. The move aims to generate new revenue for a loss‑making company and could give major financial firms a competitive edge in trading on real‑time news. While the feed promises unprecedented speed, experts caution that monetising presidential statements risks legal and ethical dilemmas, and the White House has declined to comment. The launch also threatens to block unauthorised data copying practices adopted by banks for months.
Trump Media & Technology Group, the parent company of Truth Social, announced on 16 July 2026 that it will offer a pay‑for‑data service that delivers the platform’s most influential posts to institutional investors in real time.
The paid stream, dubbed Truth API, will begin on 1 August and focus on high‑ranking accounts. As President Donald Trump, whose account now commands the platform’s largest following, sits at the top of the list, he is likely to be featured prominently.
Financial traders argue seconds of lag can be costly, especially when Trump’s posts can trigger immediate market swings over trade and tariff policy. By switching from manual monitoring to the new data feed, firms hope to stay ahead of rivals who may miss such timely signals.
President Trump’s shares in the company remain large; the potential revenue from the premium feed could therefore directly benefit him. No pricing has been disclosed yet, but interim chief Kevin McGurn said the service would create a steady profit stream.
The company also warned that it will soon block the data‑copying practices that have allowed some banks to extract posts without permission. Those firms would be forced to pay for the official feed.
Experts note the legal grey area: a partner at law firm Dynamis, Robert Frenchman, stated the platform is free to tier its information distribution without violating securities laws, but the move blurs the line between a commercial enterprise and the president’s public communications.
The White House has declined to comment, and the BBC meanwhile reached out to Trump Media for clarification on whether the president’s own posts will be included in the paid stream.
Additional reporting by Osmond Chia
